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Go backBobMicrosoft Bob

A two-page advertisement of Microsoft Bob from Wired 6/95.

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Oh sure, fancy is popular. But fancy usually pinches and well, heck, it just isn’t comfortable.

That’s why there’s Bob. Bob makes your computer as comfortable as an old shoe.

Fancy, schmancy. It’s feeling comfortable with your computer that really matters. That’s why there’s Bob™. With Bob, you can customize your computer so it works the way you like to work.

Bob features the newest thing in software: a social interface. Which is a fancy way of saying “a really nice program that’ll make your computer comfortable and friendly to you.”

Bob will help you balance your checkbook, write letters, exchange electronic mail, keep a calendar, record addresses, play GeoSafari and access Windows®-based programs. And do it all comfortably.

Bob has personal guides – animated on-screen characters – that lead you every step of the way. In fact, Bob is so easy to use, it doesn’t even come with a manual. All you need is an 8-megabyte computer.

To meet Bob for yourself, stop by a local software retailer and ask for Bob. Sure, Bob’s not fancy, but isn’t comfortable really where it’s at?

Have a nice computer!

Microsoft® where do you want to go today?™

[fine print]

©1995 Microsoft Corporation. All rights reserved. Microsoft is a registered trademark and “Where do you want to go today?,” Bob and the Bob logo are trademarks of Microsoft Corporation. Windows is a registered trademark of Microsoft Corporation for its Windows operating system products. GeoSafari is a registered trademark of Educational Insights Interactive for its educational games.

Variants of this ad: “Comfortable as an old shoe” · “A little friendlier” · “Helpfulness”
Page added on 4th February 2006.

Copyright © 2002-2006 Marcin Wichary, unless stated otherwise.