A 9-page ad from Personal Computing 6/1983.

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Apple invents the personal computer. Again.

Introducing Lisa. The personal computer for the office.

The personal computer revolution began with easy-to-use computers and ready-to-use programs that made it possible for just about anyone to master personal computing in 20-40 hours.

Still, that’s more time than many people can afford. Especially people who need personal computers most – executives, managers and small business owners.

But now there’s Lisa™ by Apple.

Its hardware alone makes it the most powerful ersonal computer available:

32/16-bit MC68000 microprocessor. 364 × 720 bit-map display. 1-Megabyte of internal memory. Dual 860-K disk drives plus a 5-Megabyte ProFile™ hard disk.

But the real story is the way Lisa puts all that power in your hands:

It’s the first personal computer that’s as easy to understand as your desktop.

Because that’s precisely the way Lisa works.

So advanced, you already know how to use it.

To use a conventional personal computer, you first have to program yourself by studying the manual and learning a complex set of computer commands that vary widely from program to program.

Lisa replaces those commands with familiar pictures that work the same way from program to program. Files look like file folders. There’s a calculator, stationery, even a wastebasket. So you can work with Lisa the same familiar way you work at your desk.

To tell lisa what to do, all you have to do is point to the appropriate picture using a clever palm-sized device called a “mouse.” As you move the mouse on your desk, the pointer moves on Lisa’s screen.

Lisa’s extraordinarily powerful software takes care of all the details. So you can work with the system intuitively, right from the start.

You can shape any kind of information you need – graphs, numbers, words, even pictures – and see it all side-by-side.

And you can transform that information in ways simply not possible with any other personal computer.

You concentrate your effort on what you want done – not on how to get the computer to do it.

To tell Lisa what to do, all you have to do is point. You control the pointer on Lisa’s screen by moving the “mouse” on your desktop.

To open a Lisa “file drawer,” you simply point to it by moving the mouse.

The “file drawer” opens and shows you all the documents inside. Now you can select one or more to work with.

You can stack documents as you would on your desk. Each becomes a “window” that lets you scan over a huge workspace.

All Lisa functions are selected with the pointer from pull-down menus in the Menu Bar, so you don’t have to search through a manual.

By pointing to the arrows, you can scan left or right, up or down.

More than one document can be on the screen at once. In most cases, you can “cut” information from one and “paste” it into another.

Familiar symbols simulate the way you work at your desk.

It took 200 years to develop programs you can learn in 20 minutes.

Lisa’s software represents over 200 person-years of research, development and testing.

But the sole objective of all that effort was to make the most powerful office tools immediately accessible.

So you can begin producing useful work with a Lisa program in less than half an hour.

Lisa is available with six integrated software packages covering every major business application.

LisaCalc electronic spreadsheet, LisaList electronic personal database, LisaWrite executive word processing, LisaGraph business graphics, LisaDraw design graphics and LisaProject electronic project management.

Taken individually, each Lisa application is a powerful professional office tool.

Taken together, they allow you to do things that simply weren’t possible before.

Because Lisa’s applications work harder by working together – information can be “cut” from one and “pasted” directly into another. So you can effortlessly turn figures into graphs, paste spreadsheets into a report, and print it all out while you move on to another task.

In the near future, with Lisa’s designed-in networking capabilities, you’ll be able to create a powerful network of Lisa workstations that can grow from one department to your whole organization.

And you’ll also be able to communicate with other computers with Lisa terminal applications, so you can access valuable commercial data libraries like Dow Jones News and Quotes™ or The Source™, or link with your company’s own mainframe computers.

Of course, the only way to appreciate everything Lisa can bring to your office is to experience Lisa for yourself.

So give an Apple Personal Office Systems Dealer half an hour of your time.

And he’ll give you 200 years of ours.

Now that you know where the world’s going, consider the advantages of getting there first.

For more information on Lisa, the personal computer for the office, write Apple Computer Inc., Dept. L, 20525 Mariani Avenue, Cupertino, California 95014.

Or, for the location of the authorized Apple Personal Office Systems dealer nearest you, or for information on our National Account Program, call 800-538-9696.

The most personal computer. Apple

Lisa. Since you already know how to use it, you might like to know where to find it.

[a list of US dealers follows]

[fine print]

© 1983 Apple Computer Inc. Apple, the Apple logo, Lisa and ProFile are trademarks of Apple Computer Inc. Due to Apple’s policy of ongoing product enhancement, specifications are subject to change without notice.