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The new iMac.
Here we go again.
Four years ago we introduced the first iMac. It changed the way people use
computers. It changed the way people look at technology. Some people even said
it changed the world. Six million iMacs later, we’re doing it again.
The new iMac is designed around a stunning 15-inch LCD flat screen that’s
brighter, sharper and easier on the eyes than old-fashioned CRT displays.
And instead of requiring your neck, shoulders and back to do the adjusting, the
new iMac’s screen literally floats in the air – allowing you to
effortlessly adjust its height or angle with just a touch.
Inside its ultra-compact base lives the fastest iMac ever, with a Pentium-crushing
800MHz G4 processor that blazes through the most demanding applications. And
our revolutionary SuperDrive™ that lets you burn your own custom CDs
and DVDs. Plus USB, FireWire and Ethernet ports to make connecting to digital
cameras, camcorders, iPod™, printers and DSL or cable modems a snap.
The new iMac was designed from the ground up to run Apple’s breakthrough
new operating system, Mac® OS X. And to run Apple’s award-winning
suite of software for digital photography, music and movies. And, of course,
to be the fastest way onto the Internet. But, most of all, it was designed to
be an iMac – the easiest-to-use computer in the world.
Mac OS X.
Suddenly, other operating systems seem so 20th century.
If you wanted to build the ultimate operating system for the new
millennium, you’d combine a rock-solid UNIX base with breathtaking
graphics and Apple’s legendary ease of use.
So that’s exactly what we did.
Presenting Mac OS X. With its stunning new Aqua® interface, OS X makes even
the most complicated tasks remarkably easy. But don’t let the simplicity
fool you. With every click of the mouse you’re actually commanding an
advanced, crash-proof and secure UNIX-based operating system. Most
Fortune 500 companies, governments and universities rely on UNIX for their
mission critical applications. And now, so can you.
And we didn’t stop there. OS X is full of forward-looking innovations
that make your life easier and a whole lot better. Like the “Dock,”
which provides an instant visual shortcut to the things you use most –
applications, documents, photos, you name it. And “Sheets” that
stay firmly attached to the windows that own them, so it’s always clear
which window will be printed or saved. And the new Finder, with Column View,
that lets you navigate through gigabytes of folders without losing your way.
And “Instant-on” which wakes up your new iMac from its power
saving “sleep” mode almost instantly, so it’s always ready
to work when you are. There’s even one backwards-looking innovation –
OS X runs virtually all existing Mac applications perfectly.
With its power, simplicity and grace, Mac OS X leaves other operating systems
firmly in the past.
Introducing iPhoto. Shoot like Ansel. Organize like Martha.
Digital cameras are revolutionizing the way we take pictures. Now, Apple
provides the missing link to revolutionize the way we save, organize, share
and enjoy them.
Just plug your camera* into iMac’s USB port
and iPhoto automatically imports your photos, catalogs them, stores them and
displays them on your screen. Simply drag your mouse, and iPhoto magically grows
or shrinks your photos right before your eyes. So you can view individual shots
in greater detail for precise cropping. Or see hundreds of photos on the screen
at once – and quickly scroll through thousands to find the one you’re
looking for. Gone are the days of scavenger hunts to find pictures on your hard drive.
iPhoto lets you easily organize your photographs into albums – birthday,
vacation, wedding, whatever – for easy retrieval. (If you’re familiar
with iTunes™, think “playlists” for pictures.) Sharing
and enjoying them is a cinch, too: Push one button to watch them in a beautiful,
full-screen slide show, accompanied by your favorite music. Email them to
friends. Print them on your ink jet printer. Order Kodak prints over the
Internet. Or even automatically design and order a linen-covered, hardbound
book of your photos, printed just for you.**
How much, you wonder, does this remarkable new software cost? If you’re
a Mac OS X user, iPhoto is a free download at apple.com. But if you’re a
PC user, there’s really nothing like it at any price.
You have 206 bones in your body. Surely, one of them is creative.
It doesn’t take a lot of effort to enjoy digital music and movies –
just the new iMac and a little creativity.
With Apple’s award-winning iTunes software you can be your own DJ. iTunes
makes it simple to “rip” your CDs and put your entire music collection
right on your iMac. Just drag and drop to make playlists of your favorite songs.
Listen to them on your iMac, or push one button to burn your own custom CDs
that you can play in your car or portable CD player.
Or, for the ultimate in portability, get yourself an iPod. Just plug it into
your iMac, and iTunes automatically downloads all your songs and playlists into
iPod at blazing FireWire speed (an entire CD in a few seconds). Then just
choose a pocket and take your entire music collection with you wherever you go.
For making movies, Apple’s award-winning iMovie™ software lets you
be the director. Plug your digital camcorder into iMac’s FireWire port and
transfer your video in pristine digital quality. Use iMovie’s intuitive
drag-and-drop interface to cut out the boring parts, add Hollywood-style
effects – like cross-dissolves and scrolling titles – and
lay in a soundtrack from your favorite CD. Then share your movies with friends
and family by making a custom DVD using our aptly named SuperDrive and
remarkable iDVD software#. You’ll be amazed at how professional your
movies and DVDs look and how easy it is to create them.
With the new iMac, an ounce of creativity goes a very long way.
A special message to Windows users: Welcome.
Over the years, there have been more than a few misconceptions about Macs.
Let’s take a look at some of the most popular ones.
Myth 1: Everyone uses Windows.
Fact: If you’re an accountant, you’re most likely
surrounded by beige Wintel boxes. But if you work in nearly every creative
field, you most likely use a Mac. Like in graphic arts, advertising and
publishing. Or in Hollywood. Or in science-based industries like biotech. Or
in education, where half of the computers are Apples. Or if you are
President of the United States (our two most recent presidents, a Democrat
and a Republican, both use Macs). Even 25% of America’s lawyers use
Macs. In all, over 25 million people use Macs in their homes, offices
and schools every day.
Myth 2: Macs don’t work with PCs.
Fact: Simply untrue. Every day millions of documents, emails and
instant messages are sent between Macs and PCs. Word documents, Excel
spreadsheets and PowerPoint presentations exchanged. Emails delivered and
instant messages shuttled back and forth. This isn’t news because it
happens silently, daily, with no fanfare. That’s because all Macs are
designed to work seamlessly with PCs and connect into PC networks to
easily access files and folders. The rest of the world should get along so well.
Myth 3: The software I need isn’t available for Macs.
Fact: There are over 15,000 applications available for the Mac, in
every category imaginable. Productivity programs from Microsoft Office to
FileMaker. Design programs from Photoshop to Maya. Filmmaking tools from
Final Cut Pro® to After Effects. Finance programs from Quicken to
MYOB. And games from The Sims to Tony Hawk. But if you do encounter that
rare program which isn’t available for Mac, you can still run it right
on your Mac using Virtual PC‡. Still think there’s something
you’re missing? Go to apple.com and check for yourself. We promise not
to say, “we told you so.”
Myth 4: Macs don’t run Microsoft Office.
Fact: Quite the opposite. Not only does a brand new version of
Microsoft Office run on the Mac, but – and this is according to the company
that made it – Office v.X for Mac OS X is actually better than its
Windows cousin, with features available only on the Mac. Microsoft
Office documents are fully compatible between Mac and Windows. So when you create
an Excel spreadsheet or a Word document or a PowerPoint presentation on a Mac,
you can send it to someone with a PC and it will open perfectly. And vice versa.
Myth 5: Windows has caught up with the Mac.
Fact: It can’t be denied that Microsoft has made a good business
out of copying the innovative Mac OS. And, truth be told, Windows XP is their
best effort to date. But Mac OS X has sent them back to the drawing boards.
Particularly with respect to graphics, everything digital (like music, movies and
photography), ease of use and elegance. In other words, all the things that
make a state-of-the-art operating system, well, state-of-the-art. And we’re
not the only ones who think so. Consider critics like the Detroit Free
Press, who recently proclaimed: “The new OS X for Mac runs circles
around Windows XP.” Or ZDNet’s David Coursey, who praises Mac
OS X as “The nicest operating system I’ve ever seen.”
Myth 6: Macs are far easier to use than PCs.
Fact: Guilty as charged.
| $1,299 | $1,499 | $1,799 |
| 15” active-matrix LCD | 15” active-matrix LCD | 15” active-matrix LCD |
| 700MHz G4 with Velocity Engine™ | 700MHz G4 with Velocity Engine | 800MHz G4 with Velocity Engine |
| 128MB RAM | 256MB RAM | 256MB RAM |
| 40GB hard drive | 40GB hard drive | 60GB hard drive |
| CD-RW drive | Combo drive (CD-RW/DVD-ROM) | SuperDrive (CD-RW/DVD-R) |
| AirPort® ready | AirPort ready | AirPort ready |
| Internal speaker | Internal speaker and Apple Pro Speakers | Internal speaker and Apple Pro Speakers |
One of the most revolutionary parts of the new iMac is its price tag. For
about the same price as CRT-based PCs, the new iMac is designed around a
stunning 15” flat screen, and features a blazing-fast G4 processor,
the remarkable OSX operating system and Apple’s award-winning suite of
software for digital photography, movies and music. Learn more at apple.com.
Or visit one of our new Apple stores in your neighborhood, or your nearest
authorized Apple reseller.
The new iMac.
[illustration captions]
[Dock]
Meet the Dock. Place it at the bottom or side of your screen and you have an instant
visual shortcut to the things you use most. Just drag and drop your favorite icons
onto the Dock to customize it for the way you work. There’s nothing like it
on PCs.
[digital camera]
iPhoto makes it easy to import, save, organize and share every digital photograph you take.
[photo book]
Design and order a custom, hardbound book of your photos, right from your Mac.
[iPod with headphones]
iPod. The first MP3 player to pack a mind-blowing 1,000 songs† and
a 10-hour battery into a stunning 6.5-ounce package you can take with you
wherever you go.
[two DVD-R discs]
With iMovie and iDVD you can turn your movies into instant classics and
create custom DVDs that play on almost any standard DVD player.
[iMac and PC screens showing the same Microsoft Word document]
Contrary to popular belief, Mac and Windows get along perfectly
together. They run the same software. They talk to each other. It’s a
small world after all.
[fine print]
*For a complete list of supported cameras visit www.appl.ecom/iPhoto.
**Book and print ordering services available in U.S. and Canada only
(English version only); fees apply. #SuperDrive required. †4 min. per song/160Kbps.
‡Titles sold separately. MSRP. © 2002 Apple Computer, Inc. All rights reserved.
Apple, the Apple logo, AirPort, Aqua, Final Cut Pro, FireWire, iMac and Mac are registered
trademarks and iMovie, iPod, iTunes, SuperDrive and Velocity Engine are trademarks
of Apple Computer, Inc. Other product and company names mentioned herein may be trademarks
of their respective companies. For more information, call 1-800-MY-APPLE or
visit www.apple.com.
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