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iMac insert booklet from Wired magazine, released in 2002.

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The new iMac.

Here we go again.

Four years ago we introduced the first iMac. It changed the way people use computers. It changed the way people look at technology. Some people even said it changed the world. Six million iMacs later, we’re doing it again.

The new iMac is designed around a stunning 15-inch LCD flat screen that’s brighter, sharper and easier on the eyes than old-fashioned CRT displays. And instead of requiring your neck, shoulders and back to do the adjusting, the new iMac’s screen literally floats in the air – allowing you to effortlessly adjust its height or angle with just a touch.

Inside its ultra-compact base lives the fastest iMac ever, with a Pentium-crushing 800MHz G4 processor that blazes through the most demanding applications. And our revolutionary SuperDrive™ that lets you burn your own custom CDs and DVDs. Plus USB, FireWire and Ethernet ports to make connecting to digital cameras, camcorders, iPod™, printers and DSL or cable modems a snap.

The new iMac was designed from the ground up to run Apple’s breakthrough new operating system, Mac® OS X. And to run Apple’s award-winning suite of software for digital photography, music and movies. And, of course, to be the fastest way onto the Internet. But, most of all, it was designed to be an iMac – the easiest-to-use computer in the world.

Mac OS X.
Suddenly, other operating systems seem so 20th century.

If you wanted to build the ultimate operating system for the new millennium, you’d combine a rock-solid UNIX base with breathtaking graphics and Apple’s legendary ease of use.

So that’s exactly what we did.

Presenting Mac OS X. With its stunning new Aqua® interface, OS X makes even the most complicated tasks remarkably easy. But don’t let the simplicity fool you. With every click of the mouse you’re actually commanding an advanced, crash-proof and secure UNIX-based operating system. Most Fortune 500 companies, governments and universities rely on UNIX for their mission critical applications. And now, so can you.

And we didn’t stop there. OS X is full of forward-looking innovations that make your life easier and a whole lot better. Like the “Dock,” which provides an instant visual shortcut to the things you use most – applications, documents, photos, you name it. And “Sheets” that stay firmly attached to the windows that own them, so it’s always clear which window will be printed or saved. And the new Finder, with Column View, that lets you navigate through gigabytes of folders without losing your way. And “Instant-on” which wakes up your new iMac from its power saving “sleep” mode almost instantly, so it’s always ready to work when you are. There’s even one backwards-looking innovation – OS X runs virtually all existing Mac applications perfectly.

With its power, simplicity and grace, Mac OS X leaves other operating systems firmly in the past.

Introducing iPhoto. Shoot like Ansel. Organize like Martha.

Digital cameras are revolutionizing the way we take pictures. Now, Apple provides the missing link to revolutionize the way we save, organize, share and enjoy them.

Just plug your camera* into iMac’s USB port and iPhoto automatically imports your photos, catalogs them, stores them and displays them on your screen. Simply drag your mouse, and iPhoto magically grows or shrinks your photos right before your eyes. So you can view individual shots in greater detail for precise cropping. Or see hundreds of photos on the screen at once – and quickly scroll through thousands to find the one you’re looking for. Gone are the days of scavenger hunts to find pictures on your hard drive.

iPhoto lets you easily organize your photographs into albums – birthday, vacation, wedding, whatever – for easy retrieval. (If you’re familiar with iTunes™, think “playlists” for pictures.) Sharing and enjoying them is a cinch, too: Push one button to watch them in a beautiful, full-screen slide show, accompanied by your favorite music. Email them to friends. Print them on your ink jet printer. Order Kodak prints over the Internet. Or even automatically design and order a linen-covered, hardbound book of your photos, printed just for you.**

How much, you wonder, does this remarkable new software cost? If you’re a Mac OS X user, iPhoto is a free download at But if you’re a PC user, there’s really nothing like it at any price.

You have 206 bones in your body. Surely, one of them is creative.

It doesn’t take a lot of effort to enjoy digital music and movies – just the new iMac and a little creativity.

With Apple’s award-winning iTunes software you can be your own DJ. iTunes makes it simple to “rip” your CDs and put your entire music collection right on your iMac. Just drag and drop to make playlists of your favorite songs. Listen to them on your iMac, or push one button to burn your own custom CDs that you can play in your car or portable CD player.

Or, for the ultimate in portability, get yourself an iPod. Just plug it into your iMac, and iTunes automatically downloads all your songs and playlists into iPod at blazing FireWire speed (an entire CD in a few seconds). Then just choose a pocket and take your entire music collection with you wherever you go.

For making movies, Apple’s award-winning iMovie™ software lets you be the director. Plug your digital camcorder into iMac’s FireWire port and transfer your video in pristine digital quality. Use iMovie’s intuitive drag-and-drop interface to cut out the boring parts, add Hollywood-style effects – like cross-dissolves and scrolling titles – and lay in a soundtrack from your favorite CD. Then share your movies with friends and family by making a custom DVD using our aptly named SuperDrive and remarkable iDVD software#. You’ll be amazed at how professional your movies and DVDs look and how easy it is to create them.

With the new iMac, an ounce of creativity goes a very long way.

A special message to Windows users: Welcome.

Over the years, there have been more than a few misconceptions about Macs. Let’s take a look at some of the most popular ones.

Myth 1: Everyone uses Windows.

Fact: If you’re an accountant, you’re most likely surrounded by beige Wintel boxes. But if you work in nearly every creative field, you most likely use a Mac. Like in graphic arts, advertising and publishing. Or in Hollywood. Or in science-based industries like biotech. Or in education, where half of the computers are Apples. Or if you are President of the United States (our two most recent presidents, a Democrat and a Republican, both use Macs). Even 25% of America’s lawyers use Macs. In all, over 25 million people use Macs in their homes, offices and schools every day.

Myth 2: Macs don’t work with PCs.

Fact: Simply untrue. Every day millions of documents, emails and instant messages are sent between Macs and PCs. Word documents, Excel spreadsheets and PowerPoint presentations exchanged. Emails delivered and instant messages shuttled back and forth. This isn’t news because it happens silently, daily, with no fanfare. That’s because all Macs are designed to work seamlessly with PCs and connect into PC networks to easily access files and folders. The rest of the world should get along so well.

Myth 3: The software I need isn’t available for Macs.

Fact: There are over 15,000 applications available for the Mac, in every category imaginable. Productivity programs from Microsoft Office to FileMaker. Design programs from Photoshop to Maya. Filmmaking tools from Final Cut Pro® to After Effects. Finance programs from Quicken to MYOB. And games from The Sims to Tony Hawk. But if you do encounter that rare program which isn’t available for Mac, you can still run it right on your Mac using Virtual PC. Still think there’s something you’re missing? Go to and check for yourself. We promise not to say, “we told you so.”

Myth 4: Macs don’t run Microsoft Office.

Fact: Quite the opposite. Not only does a brand new version of Microsoft Office run on the Mac, but – and this is according to the company that made it – Office v.X for Mac OS X is actually better than its Windows cousin, with features available only on the Mac. Microsoft Office documents are fully compatible between Mac and Windows. So when you create an Excel spreadsheet or a Word document or a PowerPoint presentation on a Mac, you can send it to someone with a PC and it will open perfectly. And vice versa.

Myth 5: Windows has caught up with the Mac.

Fact: It can’t be denied that Microsoft has made a good business out of copying the innovative Mac OS. And, truth be told, Windows XP is their best effort to date. But Mac OS X has sent them back to the drawing boards. Particularly with respect to graphics, everything digital (like music, movies and photography), ease of use and elegance. In other words, all the things that make a state-of-the-art operating system, well, state-of-the-art. And we’re not the only ones who think so. Consider critics like the Detroit Free Press, who recently proclaimed: “The new OS X for Mac runs circles around Windows XP.” Or ZDNet’s David Coursey, who praises Mac OS X as “The nicest operating system I’ve ever seen.”

Myth 6: Macs are far easier to use than PCs.

Fact: Guilty as charged.

15” active-matrix LCD15” active-matrix LCD15” active-matrix LCD
700MHz G4 with Velocity Engine™700MHz G4 with Velocity Engine800MHz G4 with Velocity Engine
40GB hard drive40GB hard drive60GB hard drive
CD-RW driveCombo drive (CD-RW/DVD-ROM)SuperDrive (CD-RW/DVD-R)
AirPort® readyAirPort readyAirPort ready
Internal speakerInternal speaker and Apple Pro SpeakersInternal speaker and Apple Pro Speakers

One of the most revolutionary parts of the new iMac is its price tag. For about the same price as CRT-based PCs, the new iMac is designed around a stunning 15” flat screen, and features a blazing-fast G4 processor, the remarkable OSX operating system and Apple’s award-winning suite of software for digital photography, movies and music. Learn more at Or visit one of our new Apple stores in your neighborhood, or your nearest authorized Apple reseller.

The new iMac.

[illustration captions]

Meet the Dock. Place it at the bottom or side of your screen and you have an instant visual shortcut to the things you use most. Just drag and drop your favorite icons onto the Dock to customize it for the way you work. There’s nothing like it on PCs.

[digital camera]
iPhoto makes it easy to import, save, organize and share every digital photograph you take.

[photo book]
Design and order a custom, hardbound book of your photos, right from your Mac.

[iPod with headphones]
iPod. The first MP3 player to pack a mind-blowing 1,000 songs and a 10-hour battery into a stunning 6.5-ounce package you can take with you wherever you go.

[two DVD-R discs]
With iMovie and iDVD you can turn your movies into instant classics and create custom DVDs that play on almost any standard DVD player.

[iMac and PC screens showing the same Microsoft Word document]
Contrary to popular belief, Mac and Windows get along perfectly together. They run the same software. They talk to each other. It’s a small world after all.

[fine print]

*For a complete list of supported cameras visit www.appl.ecom/iPhoto. **Book and print ordering services available in U.S. and Canada only (English version only); fees apply. #SuperDrive required. 4 min. per song/160Kbps. Titles sold separately. MSRP. © 2002 Apple Computer, Inc. All rights reserved. Apple, the Apple logo, AirPort, Aqua, Final Cut Pro, FireWire, iMac and Mac are registered trademarks and iMovie, iPod, iTunes, SuperDrive and Velocity Engine are trademarks of Apple Computer, Inc. Other product and company names mentioned herein may be trademarks of their respective companies. For more information, call 1-800-MY-APPLE or visit

Page added on 18th September 2004.

Copyright © 2002-2006 Marcin Wichary, unless stated otherwise.