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An advertisement of Windows 98 from Wired 9/98.

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We’ve figured out a better way to store data on a hard drive. It’s called FAT32 and we’ve built it into Microsoft® Windows®98. So if you put Windows 98 on the computer you’re using now, not only will you discover an average of 28%* more space on your hard drive, but suddenly

you’re a big geek,

using all kinds of fancy-dancy file allocation technology. Of course, if you get Windows 98 on a new computer, you’ll miss out on the whole epiphany and all this improvement will just seem normal to you.

Works better. Plays better.

Where do you want to go today?®

[fine print]

*Results based on a test of 200 users’ hard drives. This test calculated the space to be gained by converting from FAT16 to FAT32. To convert to FAT32 you need a 512MB or larger hard-drive partition. Actual experience will vary depending on hard-drive partition size and number of files on your system. Hard-drive partitions in excess of 1GB and/or a large number of files yield best results.

©1998 Microsoft Corporation. All rights reserved. Microsoft, Where do you want to go today?, Windows and the Windows logo are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries.

Variants of this ad: “Smarter than your dog” · “Internet should loosen up” · “Big geek” · “Spend the weekend with you” · “Keep your eyes peeled”
Page added on 4th February 2006.

Copyright © 2002-2006 Marcin Wichary, unless stated otherwise.