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This is the list of marketing taglines (or slogans) associated with specific graphical user interfaces. They are usually put on boxes, advertisements, etc.

This list is obviously far from complete. Submissions are very welcome! (Please include the source of tagline and preserve the original capitalization, trademark symbols, etc.)

Mac OSMac OS
Mac OS X Server

“The powerful Internet and workgroup server”

Mac OS 9

“Your Internet co-pilot”

Mac OS X

“The power of UNIX with the simplicity and elegance of Macintosh”

“The world’s most advanced operating system”

Mac OS 10.1

“The biggest breakthrough since point and click”

Mac OS X 10.2 Jaguar

“Wildly innovative”

Mac OS X 10.3 Panther

“The evolution of the species”

Mac OS X Panther Server

“Open Source made easy”

Mac OS X 10.4 Tiger

“This should keep Redmond busy.”

“Redmond, start your photocopies.”

“Redmond, we have a problem.”

“Innovation never sleeps”

“Change your stripes”

“Introducing Longhorn.”

Windows/386 2.0

“(...) the one graphical environment that gives you a standard path to OS/2, the operating system of the future”

Windows NT 4.0 Workstation

“Windows 95 Interface—Windows NT Power”

Windows 2000

“The Reliable Operating System for Business”

Windows Millennium Edition

“Better Living in the Digital World”

Windows XP

“Experience the Best of the Digital Age”

Windows Server 2003 Standard

“Easy-to-Use Server Operating System”

Windows Server 2003 Enterprise

“Highly Scalable Server Operating System for Mission-Critical Applications”

Windows Small Business Server 2003

“The Networking Solution for Small Business”

OS/2 2

“The Integrating Platform”

“The 32-bit operating system ready for tomorrow’s PC hardware and applications”

OS/2 Warp 3

“Your on-ramp to the information superhighway”

“World’s most popular 32-bit PC operating system”

OS/2 Warp 4

“The easiest way to a connected world”

GEOS for C64

“The new operating system standard for the Commodore 64, 64c and 128 computers”

GEOS 2 for C64

“A state of the art word processor, spell checker, graphics editor, file manager and more!”


“Breakthrough Power for Intel® Pentium® and PowerPC™”

BeOS R5 Pro

“The operating system of the future”


“Introducing Hard-working, Easy-going Software Everyone Will Use”

“Essential Programs for Everyday Home Computing”

NewWave 1.0

“The Easy Desktop Manager For Windows”

“The easiest way to organize your work”

With thanks to Dashiell Dunn.

Copyright © 2002-2006 Marcin Wichary, unless stated otherwise.