Reprinted from Fortune, December 12, 1983, pp. 75 and 80.
Lisa was Apple’s innovative response to those who wondered if the personal
computer pioneer had lost its touch. The user moves a mouse, or hand controller,
to point at a word or graphic symbol on the screen, telling the computer to perform a
task. This eliminates the need to learn complex commands. Despite a mammoth memory and
integrated business software, buyers were underwhelmed by the initial price tag of
$9,995; with prices cut sharply ($6,995 without software) and a new marketing push,
Lisa may find a bigger market. Whatever happens, experts agree that Lisa created a
new bench mark for “user friendly” computers and polished Apple’s
troubled image – if not its bottom line.