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Reprinted from Fortune, December 12, 1983, pp. 75 and 80.
 |  Apple Lisa |
 | | Apple Lisa |
Lisa was Apple’s innovative response to those who wondered if the personal
computer pioneer had lost its touch. The user moves a mouse, or hand controller,
to point at a word or graphic symbol on the screen, telling the computer to perform a
task. This eliminates the need to learn complex commands. Despite a mammoth memory and
integrated business software, buyers were underwhelmed by the initial price tag of
$9,995; with prices cut sharply ($6,995 without software) and a new marketing push,
Lisa may find a bigger market. Whatever happens, experts agree that Lisa created a
new bench mark for “user friendly” computers and polished Apple’s
troubled image – if not its bottom line.
by Rosalind Klein
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