GUIdebook: Graphical User Interface galleryHome > Videos > Apple Pro Mouse ad
Go backAdsApple Pro Mouse

This is the 2000’s video advertisement of Apple’s first optical mouse, Pro Mouse, the successor to the unpopular iMac “puck” mouse.

The advertisement shows the mouse riding though a virtual landscape (sans the cable), to the tune of Steppenwolf’s Born to be wild.

The titles read “The optical mouse” and “Now standard on every Mac,” followed by the traditional “Think different” statement of the era.

Size: 4.6 MB. Length: 0:30. Format: QuickTime. Resolution: 480×360.

Play this video

Page added on 31st August 2005.

With thanks to Gary L. Gray.

Copyright © 2002-2006 Marcin Wichary, unless stated otherwise.