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Go backDemonstrationsLisa 1983 video

Presented here is the transcript of Apple’s promotional and informational videocassette explaining the use of Apple Lisa in the office.

The cassette was made available courtesy Adam Bravo and transcribed by Marcin Wichary. The video and transcript are copyrighted © 1983 Apple Computer, Inc.

The entire video is also available for viewing.

Size: 114 MB. Length: 15:46. Format: MPEG. Resolution: 320×240.
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This image can be zoomed
Presenter: Okay, see you later.

Woman: That was a great presentation you made in there!

Presenter: Do you know I put together that entire project, including the presentation slides, just this morning?

Woman: Had your whole department working on it, huh?

Presenter: No, I used my new Lisa personal computer.

Woman: A personal computer did all that?

Presenter: That’s right.

Woman: Incredible!

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This image can be zoomed
Presenter: The Lisa computer is incredible. In just a few moments, it helped me adjust the schedule chart, update an entire budget, write a memo, which included part of the budget, develop some graphics, and create a distribution list. And I had time to spare before my meeting. And now with my Lisa working for me, I can do this kind of project every day, and still have time to relax.

What’s so special about Lisa? Oh, I’ve had other computers. But my Lisa’s different. You see, it works the way I do. I can create and combine words, numbers, charts, and pictures virtually in seconds. Well, why don’t I just show you how I did this.

You see, Lisa’s screen is... special. Now, you can think of it as being like your office, with a desktop and other office fixtures. Now, you see what I mean about the screen? It’s very graphical.

Here’s a place to store information – a folder. And a place to get rid of information – a waste paper basket. On the top of the screen, there’s a menu bar. It tells you what kinds of functions are available at any one time. This entire arrangement is called The Desk Top Manager.

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This image can be zoomed
We control Lisa by pointing to these images on the screen with this unique item, called a mouse. By moving the mouse, we move the pointer. To open my folder, I point to it, and click the mouse button, selecting it. Now, by going to the menu bar and depressing that button again, the menu is displayed. The option that I point to, in this case “Opus Project,” is highlighted in black. When I release the mouse button, I can see the contents of the folder. I can quickly put the documents in any folder on Lisa, and even store folders inside other folders, just as I do in my office.


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This image can be zoomed
Presenter: Now, earlier today I filed a project schedule in this folder. Let’s retrieve it. I go back to the File/Print menu, and choose this option, which opens the document on my desktop. I can now see what the document contains.

This is only a small part of the whole project. If I want to see all of it, I can open the Page Layout menu and choose Reduce To Fit. The whole chart fits on my screen at one time. But since I only want to work with tasks in the next few weeks, I’ll only show part of the chart.

The circles are milestones, and the boxes are the tasks to be completed. Inside each box is the name of the task, who’s responsible for it, and how long it will take. I can also see two dates associated with each task and milestone. This one is the latest I must start the task if it’s to be completed on time, and this one is the latest I have to complete the task if I’m not to delay the whole project.

With Lisa, I can update the structure of my chart using just the mouse. To add a task to my flowchart, I draw this box with the mouse, and enter the name of the new task from the keyboard. I can delete this old line using the mouse, and draw in these new lines. The critical path is automatically updated to include this task. The heavily bordered boxes on the bottom show the connected tasks that take the longest – that’s why it’s called “the critical path.”

I can rearrange the boxes to make the chart easier to read. All I do is grab the box with the mouse and move it over.

I assigned Robert to the new task and gave him five days to complete it. Let’s see how this new job will affect his workload. I’ll ask Lisa for a resource chart. I can see that with this new project, Robert will probably be overbooked, but Steven has some slack time. Once the project begins, I can monitor work progress by entering the days remaining on each task, which automatically updates the resource chart. LisaProject simplifies scheduling, so I can manage my resources better.

Now let’s take a look at the budget that I prepared for this project. But first, let’s set this document aside. I simply go to the File/Print menu with the pointer, and choose Set Aside “Schedule.” It goes to a place on my desktop, so I can easily go back to it.


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This image can be zoomed
Presenter: And updating a budget, this morning? It was simple. With the help of LisaCalc. LisaCalc allows me to easily develop budgets, financial analyses, cost models, and much more.

Let’s look at my Opus budget, which is now opened on my desktop. If I wanted to see the assumptions I made when setting up this model, I can scroll up. I can also scroll down, and to the left, and right. I can reduce the size of the print, so I can see more of the chart. I can now see the entire model on the screen.

Let’s say I wanted to change the values in one of the cells. I point to the cell, press the mouse button to select it, and then type in a new value, which automatically replaces the old one.

Now, what would happen to my expenses if I started with a staff of ten people instead of four? Let’s see if there’s some way I can reduce my expenses. Now, we could revise the assumptions spelled out below the model. Let’s see what effect reducing employee expenses would have on my deficit. I’ll change it to 500 a month. Now I’ve corrected my deficit.

If I want to insert any part of this budget into a memo, or a report, I use the mouse to select the information. I then go to the Edit menu and choose Copy. I’ve now made a copy of the model which I can use later. I’ll set aside the budget for now.


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This image can be zoomed
Presenter: To create a memo, like the one I have here, I begin with LisaWrite, Lisa’s powerful word processing tool, and I type my memo. Then I add the LisaCalc model I just copied by positioning the pointer and pressing the mouse button. I get a vertical flashing bar to show me where the insertion will be. When I choose Paste from the Edit menu, the model is added into my memo.

I can also insert text, say a heading, above this model. Again, I select my insertion point, and just type. I can even center it and then change the text style. How about bold? I can work with any document until it looks the way I like. And then with Lisa’s printer I can copy the document exactly as it appears on the screen.


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This image can be zoomed
Presenter: I could send this memo up now, just as it is. But if I wanted to make the critical budget information obvious at a glance, I should graph it. With Lisa, we can draw different kinds of charts, like bar charts, pie charts, and line charts.

Here’s that budget again. Now I’m gonna select just the critical information. Next I copy that information just as I did before, and get the graphics document we wished to create. I select the place I want the information to go, and choose Paste. The procedure used is the same one we used when we moved information to LisaWrite earlier.

To the right of the graph, there are legends. I edit these words the same way I do in all Lisa documents, by selecting and typing. But what if the information I was trying to convey would look better in a different configuration? Say, in a line, or a pie chart? The transformation occurs almost instantly.

To complete the graph, I can add titles in different type styles and sizes, just as I could in the memo. Amazing how much can be done so quickly.

Whether I was working with LisaCalc, or LisaWrite, or any other function, I control Lisa almost exclusively with the mouse, and always in the same way. The keyboard I used only for entering text, or numbers.


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This image can be zoomed
Presenter: Now, of course sometimes I want a drawing that LisaGraph can’t provide. But I won’t need an artist or this drafting table, all I’ll need is LisaDraw, the freeform graphics package that allows me to develop custom graphics.

Here’s how that’s done. This is a piece of LisaDraw paper, onto which I pasted the chart that you saw earlier. I can now explode the section of the pie, duplicate it, and shade it with a different fill pattern. I can then rearrange these objects to produce a drop shadow. If I want to further customize my pie chart, I can select all the lines and make them bolder. I can also move text. And now, add something new. By choosing this particular template, I can always draw perfectly straight lines. I could even print this out exactly as you see it here.

Amazing? Not really. Lisa just makes it easier for you to do a lot of the things that you are doing already, but better.


Presenter: Finally, Lisa will help me make a distribution list for this report on the Opus project. Let me show you how. This document is a list of all the employees in the company. It contains their names, mail stop, departments, and other information about them.

Suppose I wanted to send this report to everyone on the Marketing Council. I select the Find What? option on the List menu, go to the Marketing Council column, and type “Yes.” After I tell Lisa to Find & Show, I get only those employees on the Marketing Council. Since I don’t want all this information on my distribution list, I choose What Order & Format? and I can now say “No” in those columns that I want omitted. I can also sort this list by mail stop. Now let’s look at the revised list. Note that I have everyone on the Marketing Council in order by mail stop.

You can see that working with just the mouse I have a lot of flexibility. In just one morning I revised the schedule, adjusted the budget, wrote a memo that contained part of the budget, created a graph based on the budget and customized the graph. Finally, I distributed the report to selected employees. And now I can take an empty folder I’ve named “Opus Project” and put all my documents into this one folder so they’ll be easy to find.

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This image can be zoomed
You know, Lisa’s software is so complete, these six comprehensive applications cover all the business functions that are most important to me: spreadsheet modeling, charts and graphs, list management, text processing, project management and presentation graphics. And because of the attention Apple has paid to making these graphics and this mouse work for me, I need to learn only one way of doing things to work all the applications.

And since Apple has thoroughly considered the needs of the business person, Lisa also communicates to the central computer that I share with other managers. And, of course, my company can use Lisa’s development languages to customize its own programs.

Do yourself a favor. Ask to see how the power of Lisa can work for you.

Page added on 2nd October 2006.

Copyright © 2002-2006 Marcin Wichary, unless stated otherwise.